The #1 Wellness Trend for 2018, According to CAP Beauty — Wellness Trends

Five years ago if you had asked me what a "wellness trend" was, I might have said something about some silly fad diet or asked you to google "Gwyneth Paltrow" and see what she's saying on the topic. A lot has changed in the industry, and in my personal life, since then (although, yes, Paltrow is here to stay). Just last year we saw a huge increase on the topic of self-care and how that — shock — might look different for everyone. So now wellness trends, at least for me, actually mean something exciting. It means an opportunity to experiment with how I take care of myself.

When looking forward to 2018 and the booming wellness space, I knew I wanted to talk to Cindy DiPrima Morisse, one of the co-founders of CAP Beauty, a New York-based store and blog that sells amazing, gorgeously packaged products that all promote the idea that "beauty is wellness." Here's what she had to say about what's trending in 2018 in the wellness space.

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