Experts Explain Exactly Why You Spend Too Much Money at Target and IKEA — Shopping

She was standing in front of me in the IKEA checkout line. Dressed casually chic in cute jeans and carrying a brown leather purse just the right amount of broken in. In her hands was one item: a rolled up rug. (It was the LOHALS, a $140 jute area rug.) The key words here being "one item."

This woman had the power to brave the housewares temptation juggernaut that is IKEA and emerge with a single purchase. I had deep and immediate admiration for LOHALS lady.

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