The Most Important Thing You Might Not Have Known About Target — Shopping

Just the other day, I was working on a story about Target's latest home brand, Made By Design, when I read something I'd never heard about the store before. (And that really doesn't happen much because I've been writing about and — shopping at — Target for at least a cool decade.) Turns out, an informal poll revealed that other Kitchn staffers didn't know this either.

Any idea what it could possibly be? Here's a hint: It's a big deal if you're a fan of the store's in-house brands like Threshold and Project 62!

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