Aishwarya Iyer Wants to Change the Way You Think About Olive Oil — Follow Her

When was the last time you really thought about your olive oil? Sure, maybe you take a few minutes to scan the many options in the grocery aisle before selecting one (usually the one on sale, if you're me) — but do you ever pause to truly consider how that olive oil made it into your hands?

With consumers' growing interest in knowing where their food comes from, it's surprising that an ingredient as ubiquitous as olive oil isn't given the same scrupulous attention. But Aishwarya Iyer is out to change all that.

In 2015 Iyer realized that the subpar supermarket olive oil she was buying was making her feel ... well, subpar. That led her on a dizzying, eye-opening quest to learn more about the olive oil industry and eventually drew her out west, where she partnered with a single-estate California farm and founded Brightland.

Now she makes traceable, high-quality olive oil she trusts (in beautifully designed, protective powder-coated bottles) — and she wants to share it with the world.

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