This Cult-Favorite Brand Is Quietly Winning the Snack Game — Shopping

You can't go to a children's museum, a library story time, or even a Target without hearing the familiar crinkle of someone opening a bag of Annie's snacks. Instinctively, kids pop up like prairie dogs to see what kind of treat is being opened. Is it fruit snacks? Bunny puffs? Cheddar bunnies? I see more bunnies than goldfish at the playground these days, and Annie's folksy rabbit logo is everywhere.

Fact: Annie's Homegrown is definitely winning the snack game. Here's why.

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