Founder of NYC's Cult-Favorite Café on the Secret to Avocado Toast — Follow Her

Welcome to Kitchn's series Follow Her, where we highlight some of the coolest, most inspiring women in food you need to know about right now.

Despite what many people may think, Heather Tierney, the creative director and founder of The Butcher's Daughter is not, in fact, the daughter of a butcher — although the story kind of fits.

Before she created the veggie-friendly, bi-coastal juice bar and café (which currently boasts four locations plus a food truck in New York and Los Angeles,) Heather had a meat-and-potatoes upbringing in the landlocked state of Indiana. After moving to New York City in her early 20s, she opened her eyes to a world of kale salad, fresh-pressed juice, and avocado toast. It didn't take long for Heather to combine her knack for envisioning and designing spaces with her goal to create the best avo toast in the city. Thus, The Butcher's Daughter was born.

Nowadays, Heather lives with her husband and 1-year-old son, Marley, in LA, where the plant-based options are even more plentiful. We caught up with Heather while she was in the middle of leather shopping to talk about her favorite fresh ingredients, what her early days of reviewing restaurants taught her about the hospitality industry, and why she'll never get sick of avocado toast.

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