Weight Watchers Has a New Name, Will Focus on "Wellness" — Wellness News

When Dunkin' Donuts decided to shorten its name to simply DD, people rolled their eyes and dismissed the rebranding move as a publicity stunt. But it now seems like the coffee company might have started a trend: Today, Weight Watchers announced that the company will soon be known only by the initials WW (which is still a bit of a mouthful, if you say it out loud).

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