The One Trader Joe's Buy That's Not Worth the Hype — Shopping

Last night, after I successfully swiped the very last Butternut Squash Pizza Crust from my local Trader Joe's frozen aisle (a new offering!), the cashier checking me out asked, "Oooh what's this? Is butternut squash the next cauliflower?"

Well-versed in the store's cult-favorite frozen items, I did some amateur trend forecasting: "We'll only know for sure once they come out with Butternut Squash Gnocchi, right?"

I then proceeded to go home to crank up my oven to 45o degrees in attempts to see if the team behind all of TJ's sneaky, plant-based swaps is really on to something with this new item (it's $4.99, if you're wondering).

READ MORE »